website
design
APPROACH
I prioritize user-centric experiences and sleek, intuitive interfaces. My approach begins with thorough research into user needs and behaviors, informing every aspect of the design process. By combining creative aesthetics with seamless functionality, I aim to craft websites that not only captivate audiences but also drive meaningful engagement and conversions.
EXPERTISE
Website UX/UI Design and Creation, UX/UI research, prototyping, user experience testing, brainstorm facilitation, heuristic evaluation and analysis, color theory, iconography, user flows, card sorting, empathy mapping, user interviews, stakeholder analysis, storytelling, copywriting, photography, competitor analysis, SEO analysis and set-up, brand identity creation & more.
WEBSITES
*Websites may vary in style and quality as clients have full access to edit their sites.
*Website size, detail, and content vary based on each project's budget.
* Some sites may be inactive
social
media
marketing
APPROACH
My approach to social media management is to create engaging content, schedule posts, and interact with audiences to foster positive engagement. By analyzing performance metrics and staying abreast of industry trends, I continuously optimize strategy to maximize reach and impact.
EXPERTISE
Social media management, content creation, community engagement, social media advertising, analytics and insights, campaign planning, platform proficiency (e.g., Facebook, Instagram), content scheduling, trend monitoring, influencer outreach, crisis management, SEO optimization, A/B testing, graphic design, video editing, cross-platform promotion, algorithm knowledge, communication skills, interpersonal skills, adaptability to trends.
CAMPAIGNS
event
planning
APPROACH
My approach to social media management is to create engaging content, schedule posts, and interact with audiences to foster positive engagement. By analyzing performance metrics and staying abreast of industry trends, I continuously optimize strategy to maximize reach and impact.
EXPERTISE
Define objectives and goals | establish budget | create event timeline | prepare venue | arrange suppliers and vendors | develop event theme and design | market and promote the event (social media, print media, e-mail marketing, mailers, and networking events) | coordinate logistics | plan event program | manage RSVPs and attendee communication | decor | prepare for contingencies | execute the event | follow-up and evaluation
PAST EVENTS
print
media
APPROACH
My approach to print media is rooted in strategic storytelling and captivating design. I aim to create visually compelling materials that effectively convey our brand message and resonate with our target audience. Through meticulous attention to detail and a focus on quality, I strive to produce print materials that leave a lasting impression and drive engagement.
EXPERTISE
Brochures | flyers | posters | business cards | letterheads | banners | envelopes | catalogs | magazines | newsletters | menus | invitations | packaging | signs | reports | advertisements | postcards | event programs | play bills | direct mail pieces | stickers and labels | stationery sets | presentation folders
PROJECTS
video
content
creation
APPROACH
In video content creation, I prioritize storytelling and audience engagement. I strive to produce visually compelling videos that resonate with viewers and evoke emotional responses. By blending creative storytelling with strategic messaging, the aim is to create impactful videos that leave a lasting impression and drive meaningful connections with our audience.
EXPERTISE
Scriptwriting | storyboarding | video shooting | cinematography | lighting design | sound recording | video editing | color grading | voiceover recording | green screen compositing | video compression and optimization | distribution strategies | platform-specific optimization (e.g., YouTube, Instagram, TikTok) | analytics and performance tracking
PROJECTS
marketing
plans
APPROACH
Crafting marketing plans involves prioritizing thorough research to grasp target audiences and market trends, followed by strategic goal-setting to align with business objectives. Emphasizing creative storytelling and multichannel engagement strategies, the aim is to effectively reach and resonate with audiences while continuously monitoring performance metrics to optimize campaign impact., the aim is to create impactful videos that leave a lasting impression and drive meaningful connections with our audience.
EXPERTISE
Market research | strategic goal-setting | audience segmentation and targeting | creative storytelling | multichannel engagement strategies | performance metrics analysis | campaign optimization | brand positioning and messaging | competitive analysis | budget planning and allocation
CAMPAIGNS
networking
events
APPROACH
My approach to networking revolves around building genuine connections and fostering mutually beneficial relationships within the industry. By actively engaging with professionals and stakeholders, I not only expand my professional circle but also gain valuable insights and opportunities for collaboration. This approach enhances my marketing efforts by allowing me to tap into diverse networks, amplify brand visibility, and access potential partnerships that contribute to strategic growth.
EXPERTISE
Relationship building | referrals | communication skills | strategic networking | industry knowledge | follow-up and follow-through | event networking | online networking (social media, LinkedIn, etc.) | networking etiquette | collaboration and partnership development | information sharing and reciprocity
EVENTS & AFFILIATIONS
copywriting
blogs
newsletters
APPROACH
Great copywriting newsletters and blogs involves crafting engaging and informative content tailored to the target audience's interests and preferences. By conducting thorough research and understanding the brand's tone and voice, I create compelling narratives that resonate with readers. Incorporating storytelling, relevant examples, and actionable insights, I aim to captivate the audience's attention, drive engagement, and inspire action.
EXPERTISE
Copywriting | blog writing | newsletter writing | audience analysis | tone and voice development | content strategy development | SEO optimization | headline writing | storytelling techniques | call-to-action creation | editing and proofreading | formatting and layout design | social media integration | analytics and performance tracking | a/b testing and optimization | email marketing integration | lead generation strategies | brand consistency maintenance | industry research and trend analysis | cross-channel content distribution
SAMPLES
crowd
fundraising
APPROACH
My approach to crowd fundraising centers on building authentic connections with donors by sharing compelling stories and engaging content that resonates with their values and emotions. By leveraging storytelling, social proof, and transparent communication, I aim to inspire trust, foster community support, and drive meaningful contributions towards our shared cause.
EXPERTISE
Compelling storytelling | effective campaign management |donor engagement strategies | social media implementation | relationship building |data analysis for optimization | team collaboration | industry trend awareness | donor database management | metric monitoring and evaluation
CAMPAIGNS