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Camp Bow Wow Marketing

THE BRIEF

Managed all facets of business operations, including marketing, PR, HR, AR, AP, P&L, training, and overall operations while managing a team up to 20 young professionals.

WHAT I DID

  • Executed 30+ paid and organic marketing campaigns, emphasizing SEO and social media strategies, resulting in a 75% increase in customer engagement.

  • Orchestrated 50+ marketing events, notably a grand opening with 400+ attendees and 20 vendors.

  • Managed over 200 luxury client accounts and maintained a 70% CCR from all digital media & in-person leads.

RESULTS

  • Selected from 230 candidates to lead a national campaign, resulting in 834.3k TikTok views.

  • Achieved "Best of Tracy" recognition within the first 9 months of operation.

  • Exceeded revenue projections and reduced overall costs.

Social Media Curation and Management

Lifestyle posts

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Print Media Curation and Management

In-house and promotional materials

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Promotional Events

Labor Day Street Fair (a smaller version of our large Grand Opening Event)

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Informational pop-up events at a wide array of events where I showcased our services

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Tracy Chamber of Commerce Networking Mixer

Over 75 local business owners, professionals, and dignitaries in attendance. Every guest was given an in-depth exclusive tour in addition to 3 giveaway door prizes and a complimentary grazing table made by yours truly.

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Camp Bow Wow & We Rate Dogs

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THE BRIEF

Camp Bow Wow corporate initiated a paid partnership with We Rate Dogs, a popular social media influencer. WRD has over 20M followers on all of their platforms. I was chosen out of 230 possible locations to create and film the content.

WHAT I DID

  • Wrote and directed 6 skits

  • Directed 6 hours of filming

  • Scheduled adequate staffing

  • Arranged for the talent (the dogs) to be on-site

  • Assisted with the editing process.

RESULTS

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Other Marketing Responsibilities

  • Developed and implemented marketing strategies to meet business objectives.

  • Conducted market research to identify target audiences, market trends, and competitors.

  • Created and managed marketing campaigns across various channels such as digital, social media, print, and events.

  • Collaborated with multiple teams to develop sales enablement materials and support sales initiatives.

  • Analyzed marketing metrics and KPIs to evaluate campaign effectiveness and ROI.

  • Managed marketing budgets and allocated resources effectively.

  • Oversaw the creation of marketing collateral, including brochures, presentations, and advertisements.

  • Coordinated with external agencies and vendors for creative and promotional services.

  • Monitored and maintained brand consistency across all marketing efforts.

  • Stayed updated on industry trends, best practices, and emerging technologies in marketing.

  • Conducted training sessions for team members to enhance skills and knowledge.

  • Planned and executed events and sponsorships to enhance brand visibility and generate leads.

  • Implemented SEO and SEM strategies to improve website traffic and search engine rankings.

  • Developed and maintained content calendars to schedule and organize marketing content across different platforms and channels.

  • Developed and nurtured relationships with key stakeholders, including customers, partners, and industry influencers.

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