Camp Bow Wow Marketing
THE BRIEF
Managed all facets of business operations, including marketing, PR, HR, AR, AP, P&L, training, and overall operations while managing a team up to 20 young professionals.
WHAT I DID
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Executed 30+ paid and organic marketing campaigns, emphasizing SEO and social media strategies, resulting in a 75% increase in customer engagement.
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Orchestrated 50+ marketing events, notably a grand opening with 400+ attendees and 20 vendors.
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Managed over 200 luxury client accounts and maintained a 70% CCR from all digital media & in-person leads.
RESULTS
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Selected from 230 candidates to lead a national campaign, resulting in 834.3k TikTok views.
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Achieved "Best of Tracy" recognition within the first 9 months of operation.
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Exceeded revenue projections and reduced overall costs.
Social Media Curation and Management
Lifestyle posts
Print Media Curation and Management
In-house and promotional materials
Promotional Events
Labor Day Street Fair (a smaller version of our large Grand Opening Event)
Informational pop-up events at a wide array of events where I showcased our services
Tracy Chamber of Commerce Networking Mixer
Over 75 local business owners, professionals, and dignitaries in attendance. Every guest was given an in-depth exclusive tour in addition to 3 giveaway door prizes and a complimentary grazing table made by yours truly.
Camp Bow Wow & We Rate Dogs
THE BRIEF
Camp Bow Wow corporate initiated a paid partnership with We Rate Dogs, a popular social media influencer. WRD has over 20M followers on all of their platforms. I was chosen out of 230 possible locations to create and film the content.
WHAT I DID
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Wrote and directed 6 skits
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Directed 6 hours of filming
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Scheduled adequate staffing
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Arranged for the talent (the dogs) to be on-site
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Assisted with the editing process.
RESULTS
Other Marketing Responsibilities
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Developed and implemented marketing strategies to meet business objectives.
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Conducted market research to identify target audiences, market trends, and competitors.
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Created and managed marketing campaigns across various channels such as digital, social media, print, and events.
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Collaborated with multiple teams to develop sales enablement materials and support sales initiatives.
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Analyzed marketing metrics and KPIs to evaluate campaign effectiveness and ROI.
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Managed marketing budgets and allocated resources effectively.
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Oversaw the creation of marketing collateral, including brochures, presentations, and advertisements.
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Coordinated with external agencies and vendors for creative and promotional services.
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Monitored and maintained brand consistency across all marketing efforts.
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Stayed updated on industry trends, best practices, and emerging technologies in marketing.
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Conducted training sessions for team members to enhance skills and knowledge.
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Planned and executed events and sponsorships to enhance brand visibility and generate leads.
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Implemented SEO and SEM strategies to improve website traffic and search engine rankings.
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Developed and maintained content calendars to schedule and organize marketing content across different platforms and channels.
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Developed and nurtured relationships with key stakeholders, including customers, partners, and industry influencers.